Nowadays, almost every second job needs a creative idea to get one more step ahead to success. Yet, we often have to face creative blocks, and here, reading can help to boost new ideas. Reading can be your cheerleader for fresh concepts. Books can guide you in finding motivation even when you’re tired, sad, or lost. It can provide you with a great pick-me-up without you having to look too far. Unlike television, which does not employ much creative brain capacity, reading helps get the artistic half of your brain thinking.